It is our objective to reach new peaks with you. But this is only possible through long term, profound planning. At Rapid Peaks there are no separate digital, social or print strategies but only a holistic brand strategy. For us marketing communications and content are interconnected through all channels.
People and their interests are at the heart of all concepts. A strong editorial approach enables us to tailor content formats and place them where they will be seen. Besides individual products for online, social, TV and print, we also create whole content marketing platforms, such as content hubs or digital and print magazines with content that offers real added value.
Sport is our home turf. We have years of industry experience both agency and club side. Our expertise includes the analysis of sponsorship rights portfolios, the creation of holistic sponsorship strategies and activation campaigns as well as the execution across all marketing instruments.
Our Creative Unit develops guiding ideas, concepts and content for all channels. It is our aspiration to set new benchmarks and adapt innovative formats early. From animated 3D motion graphics to interactive Instagram stories, we create exciting, inspirational content.
We have a global network of journalists and other media and distribute content globally across all channels. The cornerstone for a successful distribution is already laid during the content creation: Through individually tailored formats, from B2B press releases to social media snack content to TV documentaries, we service the needs for owned and earned media and can also coordinate paid media placements.
Above-the-line advertising is dead? No! It is still important, thus we also master the communication through owned channels, such as the creation of classic TV spots as well as glossy print ads in line with the respective corporate guidelines.
Professional athletes and other celebrities are always in the public eye but are also able to communicate directly with their fans on social media. Using this opportunity strategically and developing a personality brand (personal branding) is decisive for the maximization of marketing potentials and, for instance, the development of a second career alongside sport. We support talents holistically with their marketing, PR and communication challenges.
The digital & social sector is becoming more and more important and it is no secret that the majority of projects take place in this realm. We’ve grown up with digital media and understand the challenges and opportunities. From community management to influencer marketing campaigns or paid media strategies, we offer the full range of social media expertise from a single source. We execute ideas on all platforms, from Facebook to Sina Weibo, and lead the client through the digital customer journey.
We create brand experiences both online and offline. This includes live communication in sports & lifestyle as well as the creation of own brand platforms across all channels. The goal-oriented planning and execution of events combined with our expertise in communications enables you to reach new peaks.
Data is the basis for every conception, continuous performance monitoring and the detailed evaluation of all activities in order to calculate the ROI, for every campaign is eventually being measured against it. You can only improve what you measure. From the initial analysis to the creation of persona and establishing KPIs to the final reporting, we make challenges and results transparent.
Technology is becoming cheaper and cheaper whilst creating content has never been easier – but this does not guarantee high quality. Thus we focus on the people behind the technology. For every topic and budget, we put together the perfect crew for you. For this we use our global network of directors and producers who love to tell stories and reach people’s hearts.
Rapid Peaks GmbH
Kistlerhofstr. 70 | Hous 2
+49 89 93909910